70s Nightclub Fashion Returns for a Comeback: Shaggy Jackets Are the Festive Essential Key Piece
Although the iconic New York nightclub Studio 54 shut its doors almost four decades ago, its unique style impact continues powerful.
Currently, the focus isn't on see-through bodysuits but on the furry, fuzzy coats and stoles worn by celebrities and party enthusiasts as well.
With the holiday party season coming up, the signature Studio 54 coat is enjoying a major comeback.
Shopping Statistics Reflects the Trend
One of the hottest items from a latest partnership between a major retailer and a designer brand is a short, off-white, shaggy jacket with oversized lapels.
At a leading department store, searches for brown faux fur coats have jumped almost 200% year on year.
The demand for secondhand fuzzy finds is also soaring, with queries for synthetic fur increasing by 257% in the last six months on a popular resale platform.
"It's a statement coat," says a senior fashion editor, adding that it acts as the central element of an ensemble.
She likes to wear her own oversized shaggy version with hipster jeans or tights and short shorts.
Screen Style Echoes the Trend
This aesthetic is showcased in a new streaming romcom series, where a sister sports a caramel furry jacket to a casual dinner.
When questioned about her daring outfit, the character replies, "You told us to dress up. It's fashion!"
The Rise of the "Glamorous" Aesthetic
The trend fits into what a U.S. trend forecaster is terming "boom boom."
Rooted in the extravagance and opulence of late-80s New York, this aesthetic evokes wads of cash, champagne, smoking, short skirts, loose morals and, of course, fur.
Like that time, the trend is emerging during a volatile economy.
This style is all about dressing for the lifestyle you dream of rather than the one you have to endure.
Contemporary Materials and Playful Luxury
While real fur was everywhere during Studio 54's peak, today's iterations are primarily made from shearling—a secondary product of the food industry—or man-made fabrics like acrylic.
The trend represents a knowing luxury—as if a famous Muppet has taken charge with overblown proportions and surprising colors.
Star Adoption and Exclusive Drops
An English designer was an pioneer of this trend. Her fluffy coats with poodle-like textures have been worn by famous singers.
Due to strong demand, these coats are now only sold in exclusive drops. An forthcoming release includes a rose and charcoal version similar to a large pom-pom, as well as leopard- and zebra-print versions with exaggerated fuzzy frou-frou.
"If you can only buy one thing, you wouldn't choose it to be a plain jumper or a pair of ordinary trousers, you want a standout piece," explains a publication head.
The sentiment is shared by a fashion director at a leading retailer, who calls it "an unexpected, fun element" that doesn't require a complete ensemble.
The Ultimate Mood Booster
In the end, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a fortune," says the editor, "and it's going to make you feel glam when everything else is rather dreary."